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AgencyIndia

Scratchpad

Named on 2 campaigns for 1 brand on BrandMap.

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Campaigns

Newest first, with what our re-check found on each source.

Digital/social · 1 Apr 2026

A social-first April Fool's film in which an overconfident rider's small mishaps pile up while Yamraj watches quietly from the background, ending on the line 'hero bano, zero nahi'. Released on 31 March 2026 on Vega's digital and social channels.

Agency: Scratchpad.

Purpose · 17 Jan 2026

A 60-second film set in Mumbai traffic showing riders who carry their helmets on handlebars and arms rather than wearing them, until a crash leaves an unworn helmet spinning in the air. The line 'wearing a helmet saves lives, carrying one doesn't' pushes usage over ownership.

Agency: Scratchpad.

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