Ayushmann Khurrana and Bhumi Pednekar ambassador campaign

V-Mart's first major brand campaign, by Dentsu Impact with C-Lab, signing Ayushmann Khurrana and Bhumi Pednekar as ambassadors to pitch affordable fashion to tier-2, -3 and -4 towns; directed by Shlok Sharma with music by Rahul Pais. Recorded as a landmark for the brand.

Brand	V-Mart Retail
Agency	Dentsu Impact
Talent	Ayushmann Khurrana, Bhumi Pednekar
Channels	Not named
Source	exchange4media