#UpgradeToSmartBed
A digital campaign fronted by actor Jim Sarbh introducing The Sleep Company's NASA-inspired zero-gravity smart recliner bed, conceptualised by Steve Priya to build awareness of the product's technology.
| Brand | Sleep |
|---|---|
| Agency | Steve Priya |
| Talent | Jim Sarbh |
| Channels | digital |
| Source | afaqs! |
More from Steve Priya
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Mamaearth | Hai Proof Tabhi Mama ApprovedAd film · 1 Mar 2025 | Ad film | Steve Priya | 1 Mar 2025 |
More from Sleep
| Campaign | Type | Agency | Date |
|---|---|---|---|
| India Vs Peaceful SleepAd film · 21 Mar 2026 | Ad film | – | 21 Mar 2026 |
| Jam ke soyenge, tabhi toh jam ke dhoyengeSponsorship activation · 25 Mar 2025 | Sponsorship activation | – | 25 Mar 2025 |