Building on Belief rebrand
TCS replaced its decade-old tagline 'Experience Certainty' with a new brand proposition, 'Building on Belief,' repositioning the company around a shared, collaborative purpose with clients rather than pure delivery certainty.
| Brand | TCS |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | ETBrandEquity |
More from TCS
| Campaign | Type | Agency | Date |
|---|---|---|---|
| With You for the Long Run marathon sponsorshipsSponsorship activation · 16 Jan 2026 | Sponsorship activation | – | 16 Jan 2026 |