The Card That Says Yuh
A 360-degree brand campaign aimed at Gen Z and millennial travellers, using four digital-first comedy films built around the catchphrase 'Yuh!' to show how everyday spending on the Scapia-Federal Bank co-branded card converts into flights, hotel stays and airport privileges. Created by creative agency Fatmen and produced by Bang Bang Productions.
More from Fatmen
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Sharekhan | #TohMarketMeinMatAaAd film · 29 Nov 2023 | Ad film | Fatmen Ideas | 29 Nov 2023 |
| BPCL | Aapki Gaadi Ka Mr DependableAd film · 7 Oct 2023 | Ad film | Fatmen Ideas | 7 Oct 2023 |
| FirstCry | Fussy Is FantasticIntegrated campaign · 21 Aug 2021 | Integrated campaign | Fatmen | 21 Aug 2021 |
