Fatmen
Named on 4 campaigns for 4 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
| Brand | Campaigns | Latest work |
|---|---|---|
| Scapia | 1 | The Card That Says Yuh30 Sep 2025 |
| Sharekhan | 1 | #TohMarketMeinMatAa29 Nov 2023 |
| BPCL | 1 | Aapki Gaadi Ka Mr Dependable7 Oct 2023 |
| FirstCry | 1 | Fussy Is Fantastic21 Aug 2021 |
Campaigns
Newest first, with what our re-check found on each source.
Integrated campaign · 30 Sep 2025
A 360-degree brand campaign aimed at Gen Z and millennial travellers, using four digital-first comedy films built around the catchphrase 'Yuh!' to show how everyday spending on the Scapia-Federal Bank co-branded card converts into flights, hotel stays and airport privileges. Created by creative agency Fatmen and produced by Bang Bang Productions.
Agency: Fatmen.
Ad film · 29 Nov 2023
A brand film that tells casual first-time traders to stay out of the market rather than inviting them in, with Sharekhan appearing as a tiger-human figure and the promise of turning a serious investor into a 'Market ka Sher'. Fatmen Ideas wrote it and ZigZag Films directed it.
Agency: Fatmen Ideas.
Ad film · 7 Oct 2023
A TVC starring former cricket captain Rahul Dravid as 'Aapki Gaadi Ka Mr Dependable', playing several everyday roles to tie BPCL's 'Pure for Sure' quality promise to his reputation for reliability; the film premiered on BPCL's YouTube channel in August 2023.
Agency: Fatmen Ideas. Talent: Rahul Dravid.
Integrated campaign · 21 Aug 2021
FirstCry's multi-media brand campaign 'Fussy Is Fantastic', created by agency Fatmen, celebrated and supported fussiness among new-age mothers rather than treating it as a flaw.
Agency: Fatmen.
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