Salary Day
An always-on microsite campaign urging salaried investors to start a SIP on the day they are paid, built around the line 'Make Salary Day, Your SIP Day' and pitched on rupee-cost averaging and compounding.
| Brand | SBI |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | SBI Mutual Fund |
More from SBI
| Campaign | Type | Agency | Date |
|---|---|---|---|
| #PapaHainNaFestive · 17 Jun 2026 | Festive | – | 17 Jun 2026 |
| Bin Samjhaaye, Sirf Maa Samajhti HaiAd film · 11 May 2026 | Ad film | – | 11 May 2026 |
| Jolly & PollyAd film · 21 Jan 2026 | Ad film | – | 21 Jan 2026 |
| Yeh Diwali SIP WaliFestive · 2026 | Festive | – | 2026 |
| Be PreparedDigital/social · 2026 | Digital/social | – | 2026 |
| Thanks-A-DotPurpose · 29 Oct 2025 | Purpose | – | 29 Oct 2025 |
| You Cannot Change the Future in the Future. Top-Up Your SIP NowIntegrated campaign · 17 Oct 2025 | Integrated campaign | – | 17 Oct 2025 |
| Khushiyan UnlimitedFestive · 23 Sep 2025 | Festive | – | 23 Sep 2025 |