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Integrated campaignIndia14 Feb 2025

Any Time is a Good Time for Multi Asset Allocation Funds

An awareness campaign for multi-asset funds, arguing that an investor cannot pick which asset class will run next and a single fund spread across equity, debt and commodities solves it. Print ran in nine languages with QR codes to a landing page, alongside a TVC, radio on nine FM stations, cinema, OTT and connected TV.

BrandSBI
AgencyNot named
TalentNot named
ChannelsTV, print, radio, OOH, cinema, digital, OTT
SourceMediaNews4U

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