Rapido's IPL 2022 campaign, a roughly 20 million dollar twelve-week push built on #SmarthotohRapido. Ranveer Singh and Allu Arjun played Babban and Guru, two smart operators steering fed-up bus and auto commuters to bike taxis, in separate Hindi and non-Hindi films directed by Sizil Srivastava and Trivikram Srinivas and produced by Dream Vault Media. It ran in phases across TV, radio, OTT and outdoor.
