#DontBeAHeaterHitesh
Two-part digital film series built around a quirky character, Heater Hitesh, to sell the Silver Ion and Wi-Fi features of the Omnis water-heater range during the festive season; ran as video and search ads on Facebook, Instagram, YouTube and OTT apps.
| Brand | Racold |
|---|---|
| Agency | WATConsult |
| Talent | Not named |
| Channels | digital, social, OTT |
| Source | Exchange4media |
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