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Integrated campaignIndia26 Mar 2025

Garmi Ki Chhutti (season 3) ft. Virat Kohli

The third season of Blue Star's summer campaign 'Garmi Ki Chhutti', fronted by Virat Kohli and conceptualised by VML India, casting exaggerated 'Garmi' (heat) characters to position Blue Star air conditioners as the heat-busting solution.

BrandBlue*Star
AgencyVML
TalentVirat Kohli
ChannelsNot named
SourceMediaNews4U

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