Blue*Star
Blue*Star has 1 campaign on record and no confirmed sponsorships yet.
1 of 1 rows confirmed on their sourceHow we check
See how Blue*Star compares with Lenovo / Motorola India and Philips India (Versuni, Preethi)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ambassadors
Talent named in Blue*Star's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Virat Kohli | Past | 26 Mar 2025 | 26 Mar 2025 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 26 Mar 2025
The third season of Blue Star's summer campaign 'Garmi Ki Chhutti', fronted by Virat Kohli and conceptualised by VML India, casting exaggerated 'Garmi' (heat) characters to position Blue Star air conditioners as the heat-busting solution.
Agency: VML India. Talent: Virat Kohli.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Shirt sponsor · Team · 1986
Front-of-shirt sponsor of Queens Park Rangers, 1986–1987.
Agencies
Credited on Blue*Star's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| VML | 1 campaign | 26 Mar 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Blue*Star | 0 | 0 | 1 | – | 26 Mar 2025 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Blue*Star doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
Which agency works on Blue*Star's campaigns?
Credited on Blue*Star campaigns: VML (1 campaign, latest 26 Mar 2025).
Know when Blue*Star signs something new
One email when Blue*Star or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
Work at Blue*Star? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.