#AllRounderSwitch / India Ke All-Rounders

Launch campaign for the Allzy switch range built on India's multitasking habit: a film directed by Arunima Sharma with the anthem 'India Ke All-Rounders', released in six languages and extended through a hyperlocal festive push around Onam, Ganesh Chaturthi and Durga Puja that gave electricians a 'switch makeover'. Ran on OOH (13 to 23 cities in the two reports), digital, OTT, news-site banners and a retail activation drive in 85 cities.