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PurposeIndia18 Aug 2025

#VoiceOfHerChoice

For Independence Day, hair-care brand Karthika used AI-generated visuals to recreate moments from the lives of women freedom fighters -- Usha Mehta, Durgabai Deshmukh, Kamaladevi Chattopadhyay and Rukmini Lakshmipathi -- tying their choices to a message of empowering women to choose for themselves.

BrandKarthika
AgencyNot named
TalentNot named
Channelsdigital
SourceStoryboard18

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