#VoiceOfHerChoice
For Independence Day, hair-care brand Karthika used AI-generated visuals to recreate moments from the lives of women freedom fighters -- Usha Mehta, Durgabai Deshmukh, Kamaladevi Chattopadhyay and Rukmini Lakshmipathi -- tying their choices to a message of empowering women to choose for themselves.
| Brand | Karthika |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | Storyboard18 |
More from Karthika
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Shared HappinessFestive · 1 Nov 2024 | Festive | – | 1 Nov 2024 |