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Karthika

FoodIndia

Karthika has 2 campaigns on record and no confirmed sponsorships yet.

2Campaigns
18 Aug 2025Latest deal

2 of 2 rows confirmed on their sourceHow we check

See how Karthika compares with ITC and McDonald's India (Westlife + CPRL franchisees)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose

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Campaigns

With the agency and talent where the trade press named them.

#VoiceOfHerChoice

Purpose · 18 Aug 2025

For Independence Day, hair-care brand Karthika used AI-generated visuals to recreate moments from the lives of women freedom fighters -- Usha Mehta, Durgabai Deshmukh, Kamaladevi Chattopadhyay and Rukmini Lakshmipathi -- tying their choices to a message of empowering women to choose for themselves.

Source: Storyboard18
Shared Happiness

Festive · 1 Nov 2024

A Diwali social media film showing families coming together, made with AI tools to capture authentic moments of joy, urged consumers to share their own moments of happiness under CavinKare's 'Making Lives Happier' mission.

Source: MediaNews4U

Against food peers

Confirmed deals only. The full food leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Karthika002–18 Aug 2025
ITC9413TV and streaming13 Jun 2026
McDonald's India (Westlife + CPRL franchisees)0214–1 Aug 2026
Britannia2413Business, tech and industry25 Aug 2026
KFC / Pizza Hut India (Sapphire, Devyani franchisees)0510–30 Jul 2026

Where peers sponsor and Karthika doesn't

PropertyPeers on it
GoafestITC, Britannia
Pushpa 2: The RuleITC, Britannia
Comic Con IndiaITC
Kaun Banega Crorepati season 18ITC
Kaun Banega Crorepati season 17ITC
News18 Rising Bharat SummitITC
India national cricket teamITC
Zomaland by ZomatoITC