Bank Aisa, Dost Jaisa
A set of four TVCs by Ogilvy & Mather built around childhood-friendship stories, each ending with the line 'Aisi dosti agar ek bank mein paye toh? IDBI Bank - Bank aisa, dost jaisa,' extending IDBI Bank's long-running friendly-bank positioning into the retail segment.
| Brand | IDBI Bank |
|---|---|
| Agency | Ogilvy & Mather |
| Talent | Not named |
| Channels | TV |
| Source | BestMediaInfo |
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| Sulekha | Go #AntiJugaadIntegrated campaign · 16 Jan 2016 | Integrated campaign | Ogilvy & Mather | 16 Jan 2016 |