IDBI Bank
IDBI Bank sponsors 1 property, mostly football, and has 1 campaign on record.
2 of 2 rows confirmed on their sourceHow we check
See how IDBI Bank compares with IDFC FIRST Bank and SBIA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Back-of-shirt sponsor · Team · 2014
Back-of-shirt sponsor of Mumbai City, 2014–2015.
Campaigns
With the agency and talent where the trade press named them.
Ad film · 31 Oct 2013
A set of four TVCs by Ogilvy & Mather built around childhood-friendship stories, each ending with the line 'Aisi dosti agar ek bank mein paye toh? IDBI Bank - Bank aisa, dost jaisa,' extending IDBI Bank's long-running friendly-bank positioning into the retail segment.
Agency: Ogilvy & Mather.
Agencies
Credited on IDBI Bank's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy & Mather | 1 campaign | 31 Oct 2013 |
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| IDBI Bank | 1 | 0 | 1 | Football | 2014 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and IDBI Bank doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does IDBI Bank sponsor?
IDBI Bank has 1 confirmed sponsorship property on record, mostly in football, including Mumbai City. The latest is dated 2014.
Which agency works on IDBI Bank's campaigns?
Credited on IDBI Bank campaigns: Ogilvy & Mather (1 campaign, latest 31 Oct 2013).
Know when IDBI Bank signs something new
One email when IDBI Bank or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
Work at IDBI Bank? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.