#WhereTrustResides
A purpose-led brand campaign introducing a 9-year-old fictional character, Diya, whose curious, unfiltered view of her parents buying a Godrej home is used to address home buyers' trust concerns; built around a digital video and Instagram content.
| Brand | Godrej SORA |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | afaqs! |
More from Godrej SORA
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Welcome back to Japan — Godrej SORA flight-sync DOOHExperiential · 28 Oct 2025 | Experiential | – | 28 Oct 2025 |