Bharose wali Dosti
Friends launched a TV commercial, Bharose wali Dosti, by agency Sideways, aimed at middle-aged women hesitant to try adult diapers.
| Brand | Friends Adult Diapers |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | TV |
| Source | MediaNews4U |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Swiss Beauty | #SajDhajKeAd film · 22 Nov 2024 | Ad film | – | 22 Nov 2024 |
| HDFC Mutual Fund | Invest Like A WomanPurpose · 9 Mar 2026 | Purpose | – | 9 Mar 2026 |
| Rupa Frontline | Yeh style ka mamla hai (chess film)Ad film · 7 Jun 2022 | Ad film | Sideways | 7 Jun 2022 |
| DLF Malls | Mirrored MessagesPurpose · 28 Jun 2023 | Purpose | – | 28 Jun 2023 |
| Decathlon | Play Your Own Way (second edition)Purpose · 5 Mar 2024 | Purpose | – | 5 Mar 2024 |
| Rapido | Shakti women riders programmePurpose · 7 Mar 2026 | Purpose | – | 7 Mar 2026 |
What other personal & home care brands ran
The latest confirmed campaigns from the rest of the category, India.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Zandu Balm | Zandu Balm Peedaland - #UndoWithZanduDigital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Odonil | Bathroom mein Odonil nahi, toh aapki badnaami ho rahi hogi kahinRegional · 31 Aug 2026 | Regional | – | 31 Aug 2026 |
| Cuticura | Priye Sundari (Cuticura)Regional · 28 Aug 2026 | Regional | – | 28 Aug 2026 |
| Swiss Beauty | Harry Potter limited-edition collection with Warner Bros. DiscoveryLaunch · 27 Aug 2026 | Launch | – | 27 Aug 2026 |
| Insight Cosmetics | Makeup Ka BhaicharaFestive · 25 Aug 2026 | Festive | – | 25 Aug 2026 |
| Forest Essentials | DORFestive · 20 Aug 2026 | Festive | White Tiger | 20 Aug 2026 |
| Pudin Hara | Aag Bujha DiDigital/social · 19 Aug 2026 | Digital/social | – | 19 Aug 2026 |
| Foxtale | Let Your Glow ThroughSponsorship activation · 19 Aug 2026 | Sponsorship activation | a Simple | 19 Aug 2026 |
