Agli Baar with Vikrant Massey
Fibe signed actor Vikrant Massey as brand ambassador and opened the association with a campaign against the middle-class habit of saying 'agli baar' and postponing a purchase. Massey narrates as sutradhar while people buy a bike or an online course through the app. VeryBusyPeople conceptualised it.
| Brand | Fibe (EarlySalary) |
|---|---|
| Agency | VeryBusyPeople |
| Talent | Vikrant Massey |
| Channels | digital, social |
| Source | exchange4media |
More from Fibe (EarlySalary)
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| Jiyo Full SizeAd film · 22 Aug 2026 | Ad film | Punt Creative | 22 Aug 2026 |