Ab app ki nahi, aap ki chalegi!
360-degree campaign that introduced Vikrant Massey as inDrive's first brand ambassador in India, built on the 'offer your fare' mechanic: the brand film runs through everyday ride-hailing frustrations and shows riders and drivers agreeing the price between themselves instead of the app.
| Brand | inDrive |
|---|---|
| Agency | Not named |
| Talent | Vikrant Massey |
| Channels | Not named |
| Source | Pitch |
More from inDrive
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Meals on WheelsPurpose · 22 Nov 2024 | Purpose | – | 22 Nov 2024 |
| Ride to DonatePurpose · 8 Jul 2024 | Purpose | – | 8 Jul 2024 |