Shift Into The New
Repositioning campaign by alterType that moves Citroen from niche European to mainstream modern Indian family choice, with a film for each car: C3X ('All Ways On'), Basalt X ('Thrill bhi. Style bhi.') and Aircross X ('Har Moment Ka Boss'). Brand ambassador MS Dhoni fronts it; ran on TV, digital and social.
| Brand | Stellantis India (Citroen, Jeep) |
|---|---|
| Agency | AlterType |
| Talent | MS Dhoni |
| Channels | TV, digital, social |
| Source | MediaNews4U |
More from AlterType
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Athiva Hotels & Resorts | Joy Is On The HouseLaunch · 15 Nov 2025 | Launch | AlterType | 15 Nov 2025 |
More from Stellantis India (Citroen, Jeep)
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Jeep Wrangler interactive CTV campaign with Hrithik RoshanDigital/social · 11 Sep 2024 | Digital/social | – | 11 Sep 2024 |
| MS Dhoni signed as Citroen brand ambassador25 May 2024 | – | – | 25 May 2024 |