AlterType
Named on 2 campaigns for 2 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
| Brand | Campaigns | Latest work |
|---|---|---|
| Athiva Hotels & Resorts | 1 | Joy Is On The House15 Nov 2025 |
| Stellantis India (Citroen, Jeep) | 1 | Shift Into The New3 Nov 2025 |
Campaigns
Newest first, with what our re-check found on each source.
Launch · 15 Nov 2025
Chalet Hotels launched its new premium lifestyle hotel brand, Athiva Hotels & Resorts, with a brand campaign built around joy, wellness and sustainability for millennial and Gen Z travellers. It spans a cinematic launch film, a digital presence and experience-led on-ground activations, timed to the debut Athiva property in Khandala.
Agency: AlterType.
Integrated campaign · 3 Nov 2025
Repositioning campaign by alterType that moves Citroen from niche European to mainstream modern Indian family choice, with a film for each car: C3X ('All Ways On'), Basalt X ('Thrill bhi. Style bhi.') and Aircross X ('Har Moment Ka Boss'). Brand ambassador MS Dhoni fronts it; ran on TV, digital and social.
Agency: alterType. Talent: MS Dhoni.
Work at AlterType?
Add the campaigns and clients we are missing. We check each credit against its source before it goes up.