Peak insurance season product films
A set of comic product films by Havas CX India timed for the February-March tax-saving rush: a haggling auto passenger, an art buyer hunting a bargain, a fortune-telling parrot and a failed fireman are each told there is a better way to grow money and sent to a Bandhan Bank branch to ask about Bandhan Life plans. Ran on social, OTT and brand tie-ups.
| Brand | Bandhan Life |
|---|---|
| Agency | Havas CX India |
| Talent | Not named |
| Channels | digital, social, OTT |
| Source | exchange4media |