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SportsIndia13 May 2026

IPL 2026 leadership-narrative activation

Angel One used its IPL association to push a leadership narrative for the brand among cricket-viewing audiences, a content push built around the sponsorship rather than a plain logo placement, as CMO Zameer Kochar described it in a trade interview.

BrandAngel One
AgencyNot named
TalentNot named
ChannelsTV, digital
Sourceexchange4media.com

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