Dance IKON 2: Wildfire floating billboard

To launch season two of its dance reality show, aha floated a five-tonne, 40-by-36-foot illuminated billboard on a barge in Hyderabad's Hussain Sagar lake, built in 48 hours. It became a selfie spot near the Buddha statue and a social media talking point under #DanceIKON2WildFire.

Brand	Aha
Agency	Not named
Talent	Not named
Channels	OOH, social
Source	MediaNews4U