Bharosa Atoot

A TV and digital campaign for ACC Suraksha Cement, launched alongside a parallel Ambuja Cements campaign, built around a "Durability" positioning and the line "Building your home with the cement that has been building a durable India since 1936." A separate ad, Bharosa Atoot, followed the journey of a military family to dramatise trust; both aired nationally and were later extended to Connected TV (Disney+ Hotstar, SonyLIV, Zee5, JioCinema) via media partner Starcom India and production partner Frodoh World.

Brand	ACC
Agency	Not named
Talent	Not named
Channels	TV, digital
Source	Exchange4mediaMediaNews4U