Mera Swabhimaan
A channel campaign about the dignity of blue-collar workers, launched as a prime-time segment with Sudhir Chaudhary and built to run on viewer submissions. People sent self-shot videos of incidents they had seen, through WhatsApp or a dedicated microsite.
| Brand | Aaj Tak |
|---|---|
| Agency | Not named |
| Talent | Sudhir Chaudhary |
| Channels | TV, digital, social |
| Source | BestMediaInfo |
