Usha
Usha sponsors 1 property, mostly football, and has 3 campaigns on record.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Back-of-shirt sponsor · Team · 2014
Back-of-shirt sponsor of FC Goa, 2014–2015.
Ambassadors
Talent named in Usha's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Taapsee Pannu | Past | 1 Jul 2022 | 1 Jul 2022 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 1 Jun 2024
A 360-degree launch campaign led by a TVC for the Usha iChef air fryers, pitched at people who want to eat healthy but lack time to cook. The TV plan ran spots in morning and evening prime time from 1 June 2024.
Launch · 26 Apr 2023
A TVC for the nature-inspired Usha Onio series of ceiling fans, six ranges with 54 SKUs in all, built around the needs of the modern Indian home and meant to widen the brand's reach across the country.
Ad film · 1 Jul 2022
A co-branded commercial with the Viacom18 biopic on Mithali Raj, Usha's brand ambassador: Taapsee Pannu, playing Mithali, links the hard work behind a cricket career to the work the Usha Colossal DLX wet grinder puts into a better batter.
Talent: Taapsee Pannu.
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Usha | 1 | 0 | 3 | Football | 1 Jun 2024 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Usha doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does Usha sponsor?
Usha has 1 confirmed sponsorship property on record, mostly in football, including FC Goa. The latest is dated 1 Jun 2024.
Know when Usha signs something new
One email when Usha or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
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