Usha International
The company behind Usha, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 1 Jun 2024
A 360-degree launch campaign led by a TVC for the Usha iChef air fryers, pitched at people who want to eat healthy but lack time to cook. The TV plan ran spots in morning and evening prime time from 1 June 2024.
Launch · 26 Apr 2023
A TVC for the nature-inspired Usha Onio series of ceiling fans, six ranges with 54 SKUs in all, built around the needs of the modern Indian home and meant to widen the brand's reach across the country.
Ad film · 1 Jul 2022
A co-branded commercial with the Viacom18 biopic on Mithali Raj, Usha's brand ambassador: Taapsee Pannu, playing Mithali, links the hard work behind a cricket career to the work the Usha Colossal DLX wet grinder puts into a better batter.
Talent: Taapsee Pannu.
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