Swiss Beauty
The company behind Swiss Beauty, with 8 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 27 Aug 2026
Swiss Beauty licensed the Harry Potter franchise from Warner Bros. Discovery Global Consumer Products for a limited-edition makeup collection built on spells, the Hogwarts houses and the Patronus charm. It ran across the brand's online and offline channels in India as a fandom and nostalgia play aimed at younger buyers.
Rebrand · 22 Jul 2026
Anniversary anthem film that walks through the stages of a customer's life via the product range and closes on '13 years. Millions of you. One promise. We got you', retiring the 'We Got You, Girl' line for a gender-neutral promise.
Ad film · 7 Nov 2025
Wedding-season film with brand ambassador Taapsee Pannu as bridesmaid, best friend and showstopper, positioning the brand as the ally through every mood of the shaadi calendar and its long-wear products. Made with Famous Innovations.
Agency: Famous Innovations. Talent: Taapsee Pannu.
Ad film · 22 Nov 2024
A film following a bride who runs her own wedding, from work calls to directing decorators, until she sees herself made up in the mirror and the 'shaadi wali feeling' lands. Extended with influencer takes on #BridesAajKal, #WeddingsAajKal and #BridesmaidsAajKal.
Digital/social · 12 Nov 2024
First digital campaign for the Craze sub-brand, with Taapsee Pannu urging Gen Z and millennial women to set trends rather than follow them while showing off the multi-face palette, duo mascara and eyeliner stamp. Ran six to eight weeks across digital and OTT.
Talent: Taapsee Pannu.
Launch · 11 Oct 2024 · Reported value Rs 499
Swiss Beauty took its first step into mass premium with a separate line, Swiss Beauty Select, priced at Rs 499 to Rs 850 and sold first on its own site and Nykaa. The launch was carried on the line 'My Beauty. I Select.' and pushed almost entirely through digital channels.
Festive · 6 Feb 2024
Valentine's Day campaign riffing on 'pyaar dosti hai', with Taapsee Pannu delivering the line that a perfect blush matters more than a crush. A 360 push with Instagram gifting and get-ready-with-me content, a Valentine's section on the site and pop-up offers.
Talent: Taapsee Pannu.
Digital/social · 30 Nov 2023
A December-long Instagram campaign on the four kinds of wedding bridesmaid, from 'Banno ki Saheli' to the 'Sassy NRI', following 2022's #MeraWeddingBFF, with three bridal kits built into the story and regional bridal looks alongside.
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