#PyaarSBHai
Valentine's Day campaign riffing on 'pyaar dosti hai', with Taapsee Pannu delivering the line that a perfect blush matters more than a crush. A 360 push with Instagram gifting and get-ready-with-me content, a Valentine's section on the site and pop-up offers.
| Brand | Swiss Beauty |
|---|---|
| Agency | Not named |
| Talent | Taapsee Pannu |
| Channels | social, digital |
| Source | Financial Express |
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