Subaru
Subaru sponsors 5 properties, mostly football, then comedy. 1 confirmed in 2026.
5 of 8 rows confirmed on their sourceHow we check
See how Subaru compares with Goodyear and PirelliA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 10 Mar 2026
Subaru is named as a sponsor in the show notes of 9 episodes between 2026-03-10 and 2026-09-01, most recently 'Kenan Thompson'.
Sleeve sponsor · Team · 2020
Sleeve sponsor of Philadelphia Union, 2020–2021.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Wales national rugby union team, 2017–2019.
Shirt sponsor · Team · 1997
Front-of-shirt sponsor of Coventry City, 1997–2005.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Subaru is on Hoonigan's YouTube sponsor wall, carried in 15 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Subaru is listed among Rocky Kanaka's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Subaru is listed among Fitra Eri's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Subaru | 5 | 1 | 0 | Football | 10 Mar 2026 |
| Goodyear | 41 | 0 | 0 | Motorsport | 2003 |
| Pirelli | 38 | 3 | 0 | Motorsport | 2026 |
| Ford | 24 | 0 | 0 | Motorsport | 2023 |
| Shell | 19 | 1 | 3 | Motorsport | 2026 |
Where peers sponsor and Subaru doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Shell |
| Yas Marina Circuit season | Pirelli |
Questions people ask
What does Subaru sponsor?
Subaru has 5 confirmed sponsorship properties on record, mostly in football, then comedy, including Good Hang with Amy Poehler, Philadelphia Union, Wales national rugby union team. The latest is dated 10 Mar 2026.
Know when Subaru signs something new
One email when Subaru or an automotive rival signs a sponsorship, an ambassador or a campaign.
Work at Subaru? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.