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Stellantis India (Citroen, Jeep)

AutomotiveInternational

Stellantis India (Citroen, Jeep) sponsors 11 properties, mostly kabaddi, hockey, tennis and more, then tv and streaming, and has 3 campaigns on record. 1 confirmed in 2026.

11Properties sponsored
2Title or presenting deals
1Confirmed in 2026
2026Latest deal

15 of 19 rows confirmed on their sourceHow we check

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Sponsorships

Season by season, then every row newest first with what our check found on its source.

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SulaFest

Presenting · Event · 2026

"Presenting Sponsor" for the 15th edition, a step across from Title Sponsor in 2025.

Co-branded campaign · Series · 2 Dec 2025

A limited-edition Pulse Abarth. Announced by Netflix on 2 December 2025 as part of the largest brand campaign in the show's history.

In-video ad read · Podcast · 29 Sep 2025

Jeep is named as a sponsor in the show notes of 1 episode on 2025-09-29, most recently 'The Ryder Cup - Won and Done'.

Bigg Boss 19

Associate sponsor · TV show · 24 Aug 2025

Associate partner. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.

Associate sponsor · TV show · 24 Aug 2025

Sponsor of season 19 as part of the 'Citroën 2.0 - Shift into the New' India relaunch, per Stellantis India MD Shailesh Hazela.

SulaFest

Title · Event · 2025

"Title Sponsor"; ran the Citroën Customer Drive road trip from Pune and Mumbai to the festival.

AEK Athens

Shirt sponsor · Team · 2014

Front-of-shirt sponsor of AEK Athens, 2014–2015.

Boca Juniors

Shirt sponsor · Team · 2014

Front-of-shirt sponsor of Boca Juniors, 2014–2016.

Show 4 more
Juventus

Shirt sponsor · Team · 2012

Front-of-shirt sponsor of Juventus, 2012–present. Listed for the 2025–26 season.

Granada

Shirt sponsor · Team · 1990

Front-of-shirt sponsor of Granada, 1990–1992.

Shirt sponsor · Team · 1986

Front-of-shirt sponsor of RC Celta de Vigo, 1986–2016.

Panathinaikos

Shirt sponsor · Team · 1983

Front-of-shirt sponsor of Panathinaikos, 1983–1985.

4 more rows we could not confirm

The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.

Will Smith

Integrated segment · YouTube · 7 May 2025

Jeep sponsored Will Smith on YouTube; the most recent tracked video is 'A Horrible Error In Miami' (2025-05-07). Detected from the video by SponsorRadar, not announced.

MotorTrend Channel

Integrated segment · YouTube · Undated

Jeep is on MotorTrend Channel's YouTube sponsor wall, carried in 6 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.

BETNetworks

Integrated segment · YouTube · Undated

Jeep is listed among BETNetworks's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.

amustycow

Integrated segment · YouTube · Undated

Jeep is listed among amustycow's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.

Ambassadors

Talent named in Stellantis India (Citroen, Jeep)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.

NameStatusFirst seenLatest campaign
MS DhoniCurrent25 May 20243 Nov 2025
Hrithik RoshanPast11 Sep 202411 Sep 2024

Campaigns

With the agency and talent where the trade press named them.

Integrated campaign · 3 Nov 2025

Repositioning campaign by alterType that moves Citroen from niche European to mainstream modern Indian family choice, with a film for each car: C3X ('All Ways On'), Basalt X ('Thrill bhi. Style bhi.') and Aircross X ('Har Moment Ka Boss'). Brand ambassador MS Dhoni fronts it; ran on TV, digital and social.

Agency: alterType. Talent: MS Dhoni.

Digital/social · 11 Sep 2024

Jeep's first connected-TV campaign, planned by Starcom India on Frodoh's platform: a Hrithik Roshan film for the Wrangler wrapped in an inverse L-skinner carrying a QR code, targeted at over a million households in the top ten metros and extended to mobile. Reported 97 per cent completion and 11,700 scans.

Talent: Hrithik Roshan.

Other · 25 May 2024

Citroen India named MS Dhoni its brand ambassador on a 'make the right choice' platform, pairing his reliability with the brand's comfort and engineering claims and its electric push, with a first campaign promised to follow. He has fronted Citroen's work since, including Shift Into The New.

Talent: MS Dhoni.

Agencies

Credited on Stellantis India (Citroen, Jeep)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.

AlterType1 campaign3 Nov 2025

Marketing leadership

As reported in the trade press, with the date and the article.

5 Mar 2024
Group Marketing Head, Stellantis India: Rahul Pansare · afaqs!

Against automotive peers

Confirmed deals only. The full automotive leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Stellantis India (Citroen, Jeep)1113Kabaddi, hockey, tennis and more2026
Goodyear4100Motorsport2003
Pirelli3830Motorsport2026
Ford2400Motorsport2023
Shell1913Motorsport2026

Where peers sponsor and Stellantis India (Citroen, Jeep) doesn't

PropertyPeers on it
Web Summit QatarShell
Yas Marina Circuit seasonPirelli

Questions people ask

What does Stellantis India (Citroen, Jeep) sponsor?

Stellantis India (Citroen, Jeep) has 11 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then tv and streaming, including SulaFest, Stranger Things 5, The Chipping Forecast. The latest is dated 2026.

Who are Stellantis India (Citroen, Jeep)'s brand ambassadors in 2026?

Campaigns since April 2025 feature MS Dhoni. This comes from campaign credits in the trade press, not from endorsement contracts.

Which agency works on Stellantis India (Citroen, Jeep)'s campaigns?

Credited on Stellantis India (Citroen, Jeep) campaigns: AlterType (1 campaign, latest 3 Nov 2025).