Stellantis India (Citroen, Jeep) × Bigg Boss 19, 2025
- Brand
- Stellantis India (Citroen, Jeep) · Automotive
- Property
- Bigg Boss 19 · JioHotstar / Colors
- Tier
- Associate sponsor
- Date
- 24 Aug 2025
- Source
- exchange4mediaMediaBrief
Associate partner. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.
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Stellantis India (Citroen, Jeep)'s other deals
Presenting · Event · 2026
"Presenting Sponsor" for the 15th edition, a step across from Title Sponsor in 2025.
Integrated campaign · 3 Nov 2025
Repositioning campaign by alterType that moves Citroen from niche European to mainstream modern Indian family choice, with a film for each car: C3X ('All Ways On'), Basalt X ('Thrill bhi. Style bhi.') and Aircross X ('Har Moment Ka Boss'). Brand ambassador MS Dhoni fronts it; ran on TV, digital and social.
Agency: alterType. Talent: MS Dhoni.
Associate sponsor · TV show · 24 Aug 2025
Sponsor of season 19 as part of the 'Citroën 2.0 - Shift into the New' India relaunch, per Stellantis India MD Shailesh Hazela.
Title · Event · 2025
"Title Sponsor"; ran the Citroën Customer Drive road trip from Pune and Mumbai to the festival.
Digital/social · 11 Sep 2024
Jeep's first connected-TV campaign, planned by Starcom India on Frodoh's platform: a Hrithik Roshan film for the Wrangler wrapped in an inverse L-skinner carrying a QR code, targeted at over a million households in the top ten metros and extended to mobile. Reported 97 per cent completion and 11,700 scans.
Talent: Hrithik Roshan.
Other · 25 May 2024
Citroen India named MS Dhoni its brand ambassador on a 'make the right choice' platform, pairing his reliability with the brand's comfort and engineering claims and its electric push, with a first campaign promised to follow. He has fronted Citroen's work since, including Shift Into The New.
Talent: MS Dhoni.
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