Jeep Wrangler interactive CTV campaign with Hrithik Roshan

Jeep's first connected-TV campaign, planned by Starcom India on Frodoh's platform: a Hrithik Roshan film for the Wrangler wrapped in an inverse L-skinner carrying a QR code, targeted at over a million households in the top ten metros and extended to mobile. Reported 97 per cent completion and 11,700 scans.