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Integrated campaign · 19 Jul 2025
The marketing campaign for Kaun Banega Crorepati Season 17, directed by Vikas Bahl (Good Co.), repositioning KBC as a celebration of knowledge-driven confidence ('Akal' earning 'Akad'), fronted by Amitabh Bachchan, running across TV, digital and social ahead of the season's premiere on Sony Entertainment Television and SonyLIV.
Talent: Amitabh Bachchan.
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