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Skechers × Mumbai Indians, 2024

Brand
Skechers · Fashion & lifestyle
Property
Mumbai Indians · TATA IPL
Tier
Kit supplier
Date
2024
Source
Wikipedia

Kit supplier of Mumbai Indians, 2024–present.

Credits

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Skechers's other deals

Ad film · 16 Apr 2026

A product-first film opening on Kartik Aaryan's 'problem kya hai?' monologue, then following him through everyday settings stepping into the shoes without bending down or using his hands. Rolled out as a mass play across outdoor, print and television with influencer and PR amplification behind it.

Talent: Kartik Aaryan.

Launch · 8 Dec 2025

India launch of the latest GO WALK line under the 'We Define Comfort' idea, with cricketer Mohammed Siraj and actor Alaya F as campaign ambassadors and a mix of storytelling films and influencer partnerships that treat walking as a lifestyle rather than a chore.

Talent: Mohammed Siraj, Alaya F.

Experiential · 10 Nov 2025

The sixth edition of the brand's mass walk event, led on the day by ambassadors Kartik Aaryan and Ananya Panday and run with the GoSports Foundation, which the brand funds to back emerging Indian athletes.

Talent: Kartik Aaryan, Ananya Panday.

Other · 8 Jul 2025

A nationwide outdoor burst for the hands-free slip-ins range built on the 'step in and go' line and fronted by Kartik Aaryan, running on static and digital sites through to 15 July with Signpost India on the inventory.

Talent: Kartik Aaryan.

Kit supplier · Team · 2025

Kit supplier of Mohun Bagan SG, 2025–present. Listed for the 2025–26 season.

Kit supplier · Team · 2024

Kit supplier of Mohun Bagan Super Giant, 2024–present.

Experiential · 3 Dec 2020

OOH stunt in which three professional women mountaineers (Aishwarya Gajanan Ghare, Marishaa Shah, Priyanka Chinchorkar) climbed 35 feet to hang a 70-pound, 800 sq ft D'Lites flex on a Mahim billboard, extending the campaign's message about pushing past labels. Conceived and executed by OOH agency Street Talk (Signpost India).

Launch · 5 Nov 2020

TVC launching the D'Lites '90s-style sneaker in India and Ananya Panday as the brand's first female ambassador: a cancelled rehearsal turns into a synchronised street dance through Mumbai and Goa, shot during the lockdown. Created by Leo Burnett India.

Agency: Leo Burnett India. Talent: Ananya Panday.

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