Skechers India
The company behind Skechers, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 16 Apr 2026
A product-first film opening on Kartik Aaryan's 'problem kya hai?' monologue, then following him through everyday settings stepping into the shoes without bending down or using his hands. Rolled out as a mass play across outdoor, print and television with influencer and PR amplification behind it.
Talent: Kartik Aaryan.
Launch · 8 Dec 2025
India launch of the latest GO WALK line under the 'We Define Comfort' idea, with cricketer Mohammed Siraj and actor Alaya F as campaign ambassadors and a mix of storytelling films and influencer partnerships that treat walking as a lifestyle rather than a chore.
Talent: Mohammed Siraj, Alaya F.
Experiential · 10 Nov 2025
The sixth edition of the brand's mass walk event, led on the day by ambassadors Kartik Aaryan and Ananya Panday and run with the GoSports Foundation, which the brand funds to back emerging Indian athletes.
Talent: Kartik Aaryan, Ananya Panday.
Other · 8 Jul 2025
A nationwide outdoor burst for the hands-free slip-ins range built on the 'step in and go' line and fronted by Kartik Aaryan, running on static and digital sites through to 15 July with Signpost India on the inventory.
Talent: Kartik Aaryan.
Experiential · 3 Dec 2020
OOH stunt in which three professional women mountaineers (Aishwarya Gajanan Ghare, Marishaa Shah, Priyanka Chinchorkar) climbed 35 feet to hang a 70-pound, 800 sq ft D'Lites flex on a Mahim billboard, extending the campaign's message about pushing past labels. Conceived and executed by OOH agency Street Talk (Signpost India).
Launch · 5 Nov 2020
TVC launching the D'Lites '90s-style sneaker in India and Ananya Panday as the brand's first female ambassador: a cancelled rehearsal turns into a synchronised street dance through Mumbai and Goa, shot during the lockdown. Created by Leo Burnett India.
Agency: Leo Burnett India. Talent: Ananya Panday.
Ad film · 1 Oct 2020
India-only multimedia campaign for Skechers Performance that made Siddhant Chaturvedi the brand's first Indian ambassador and urged people coming out of lockdown to take up running as their fitness routine. Created by Leo Burnett India.
Agency: Leo Burnett India. Talent: Siddhant Chaturvedi.
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