Polycab
The company behind Polycab, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 23 Mar 2026
A brand film extends Polycab's trust in wires and cables to its fans category: a protagonist who has already installed Polycab wiring upgrades to Polycab fans, positioning fans as backed by the same performance, safety and trust. Rolled out across television, digital and social media.
Ad film · 4 Nov 2022
Three films for the Polycab LED 3-in-1 Panel Light show everyday grumble-worthy situations that look different under better light, conceptualised by Ogilvy India with production by Retro Films.
Agency: Ogilvy India.
Launch · 26 Oct 2022
The first campaign of Polycab's new creative partnership with Ogilvy India, introducing Polycab Green Wire with '5-in-1 Greenshield' technology (fire safety, energy efficiency, durability, eco-friendliness, shock protection), aiming to make Polycab top of mind for home electrical needs.
Agency: Ogilvy India.
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