Chipku chair at Kila Raipur
A human-OOH activation at the Kila Raipur rural sports festival in Punjab, where men in Fevicol shirts walked the stands with stools stuck to them, playing on the seat-scarcity problem at the event and on the old 'Fevicol ka jod' line.
| Brand | Pidilite (Fevicol) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground, OOH, digital |
| Source | ThePrint |
More from Pidilite (Fevicol)
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Prison film for tile adhesiveAd film · 25 Aug 2026 | Ad film | Ogilvy India | 25 Aug 2026 |
| AnniversaryAd film · 26 Sep 2025 | Ad film | Ogilvy India | 26 Sep 2025 |
| KwikGPTDigital/social · 1 Sep 2025 | Digital/social | Ogilvy India | 1 Sep 2025 |
| Naak Kat GayiExperiential · 12 Aug 2025 | Experiential | Ogilvy India | 12 Aug 2025 |
| Waterproofing Ka BaapAd film · 3 Mar 2025 | Ad film | Ogilvy India | 3 Mar 2025 |
| Magar Ki JakadAd film · 26 Nov 2024 | Ad film | – | 26 Nov 2024 |
| JugalbandiAd film · 5 Jun 2024 | Ad film | Ogilvy India | 5 Jun 2024 |
| Galti Sudharne ka Mauka DeLaunch · 29 Feb 2024 | Launch | – | 29 Feb 2024 |