Pidilite (Fevicol) × U Mumba, 2025
- Brand
- Pidilite (Fevicol) · Home & building
- Property
- U Mumba · Pro Kabaddi League
- Tier
- Shirt sponsor
- Date
- 2025
- Source
- Wikipedia
Front-of-shirt sponsor of U Mumba, 2025.
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Pidilite (Fevicol)'s other deals
Ad film · 25 Aug 2026
Roff returned to television with an Ogilvy film set in a prison, where an inmate has to live with tiles that keep coming loose. The joke carries an awareness push in a tile-adhesive category most homeowners never think about.
Agency: Ogilvy India.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.
Official partner · Event · 2026
Listed under "PARTNERS" on the WPL sponsor wall.
Ad film · 26 Sep 2025
An Ogilvy TVC in which a middle-aged couple's spat over a forgotten anniversary is patched up, literally and figuratively, with a Fevikwik fix.
Agency: Ogilvy India.
Digital/social · 1 Sep 2025
A digital-first, AI-powered campaign by Ogilvy that moved Fevikwik from instant repair to instant invention, evolving the old 'chutki mein chipkaaye' line into 'chutki mein kalakari' and giving users a tool to make things with.
Agency: Ogilvy India.
Experiential · 12 Aug 2025
An outdoor campaign built on a mural-style image of a man with a tile missing where his nose should be, captioned 'Roff se tile nahi lagaya? Naak Kat Gayi.' Ran across tile hubs, outdoor sites including Bandra in Mumbai, and cinema halls.
Agency: Ogilvy India.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
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