Load ka Sammaan
A festive-season campaign aimed at Panasonic Life Solutions India's channel partners rather than at consumers, in which radio jockeys visited dealers and distributors to talk to them on air. Built with Initiative India to hold the electrical-materials distribution network together before the festive push.
| Brand | Panasonic |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | radio, on-ground |
| Source | Financial Express |
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