Unlock the Future
A 360-degree campaign for Matter-enabled, Miraie-powered ACs built on the insight that India is badly sleep-deprived: light slice-of-life films show professionals who sleep poorly fumbling through the day, and ACs that adjust to sleep patterns as the fix. Ran on TV, FM radio, social and digital.
| Brand | Panasonic |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, radio, social, digital |
| Source | Financial Express |
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