Panasonic India
The company behind Panasonic, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 14 Feb 2026
A TVC for residential air conditioners pairing MS Dhoni's calm with the ACs' reliability in Indian heat, played out as a cricket-flavoured exchange with travel creator Kamiya Jani. The 360 rollout leaned on IPL 2026 media plus news TV, cinema, radio, YouTube, Meta, connected TV, influencer content, RWA activations and airport branding.
Talent: MS Dhoni, Kamiya Jani.
Ad film · 2 Apr 2025
A TVC in which a tech-savvy teenager explains to his father, in simple analogies, why Panasonic's Miraie-connected smart ACs adapt to temperature, sleep and air quality on their own. Rolled out on national and regional TV, digital, social, print and outdoor.
Digital/social · 3 Oct 2024
The return of Panasonic Life Solutions India's parenting platform, run on Instagram with The Scribbled Stories: buying guides for new parents and pet parents, user-generated content contests and sessions with paediatricians and veterinarians, all steering first-time buyers towards appliances chosen for durability.
Integrated campaign · 21 Mar 2024
A 360-degree campaign for Matter-enabled, Miraie-powered ACs built on the insight that India is badly sleep-deprived: light slice-of-life films show professionals who sleep poorly fumbling through the day, and ACs that adjust to sleep patterns as the fix. Ran on TV, FM radio, social and digital.
Experiential · 2 Nov 2023
A festive-season campaign aimed at Panasonic Life Solutions India's channel partners rather than at consumers, in which radio jockeys visited dealers and distributors to talk to them on air. Built with Initiative India to hold the electrical-materials distribution network together before the festive push.
Ad film · 7 Oct 2023
An ICC World Cup film set at a house party where every appliance runs at once, making the case for sharing electrical load across Anchor by Panasonic switches, wires, switchgear and water heaters. Wondrlab wrote it around the line that when cricket fever rises, so does the load.
Agency: Wondrlab.
Integrated campaign · 18 Feb 2022
A Wunderman Thompson India campaign using light humour to sell nanoe-X and nanoe-G air conditioners as a way to keep indoor air healthy for millennials working from home. Rolled out in phases starting with South India across TV, digital, social and outdoor, with retail and channel-partner content.
Agency: Wunderman Thompson.
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