Luminous × Rajasthan Royals, 2023

Ad film · 15 Jul 2026

A camping-trip film in which Sachin Tendulkar cooks outdoors, cycles and sings through the EDGE GO portable power station's built-in speaker and wireless mics while friends charge phones, drones and laptops off it. It pitches the EDGE Portable Power Series as power beyond the home rather than backup.

Talent: Sachin Tendulkar.

Sponsorship activation · 23 Apr 2025

A 360-degree campaign built on Luminous's title sponsorship of Rajasthan Royals in IPL 2025, positioning the brand as 'India's Solar Expert'. Films had RR players Yashasvi Jaiswal, Riyan Parag and Dhruv Jurel talking teammates into rooftop solar; the rollout added in-stadium branding and a Luminous Stand, OOH in IPL cities, Amazon homepage takeovers, retail kiosks and branded content series such as 'Royals Unplugged'.

Talent: Yashasvi Jaiswal, Riyan Parag, Dhruv Jurel.

Ad film · 29 May 2024

Two thematic films by Cheil India about people who refuse tempting offers because their rooftop Luminous solar setup and ConnectX app already give them control over their power: a teacher who runs free classes and a young politician who left a corporate job. Ran on TV and OTT with social amplification.

Agency: Cheil India.

Sponsorship activation · 2 May 2023

An IPL campaign off Luminous's title sponsorship of the Rajasthan Royals, promising cricket viewing that a summer power cut cannot interrupt. Yuzvendra Chahal, Ravichandran Ashwin and Jos Buttler front the films for high-capacity and fast-charging ICON inverters.

Talent: Yuzvendra Chahal, Ravichandran Ashwin, Jos Buttler.

Ad film · 11 Jun 2022

A TVC by 82.5 Communications in which Sachin Tendulkar and a personified Mr Sun talk a hesitant homeowner through the doubts that stop people installing solar, selling Luminous as the one-stop shop for it. Aired on TV and pushed on the brand's social handles.

Agency: 82.5 Communications. Talent: Sachin Tendulkar.