Levi's India
The company behind Levi's India, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 2 Sep 2026
Second India chapter of the global 'Behind Every Original' platform, again starring Alia Bhatt. The brand film is built like a mixtape, following her through a subway corridor, a street corner and a pub to show the many sides of one person and how a single Levi's wardrobe can be styled many ways.
Talent: Alia Bhatt.
Integrated campaign · 13 Mar 2026
India rollout of Levi's 2026 global campaign, with Alia Bhatt as the face. The idea celebrates the mindset behind originality (curiosity, conviction, seeing the world differently) and positions her reinvention as the embodiment of the global narrative.
Talent: Alia Bhatt.
Launch · 11 Sep 2025
A Fall/Winter 2025 campaign declaring baggy denim back, with Alia Bhatt leading the women's fits (Baggy Dad Barrel, XL Straight) and Diljit Dosanjh the men's (578 Baggy, Extra Baggy). Bhatt's first campaign for the brand, run on levi.in and across stores nationwide.
Talent: Alia Bhatt, Diljit Dosanjh.
Launch · 20 Apr 2024
Summer campaign with Deepika Padukone pushing the women's loose-fit range (Low Loose, High Loose, '94 Baggy and '94 Baggy Wide Leg) as an invitation to explore and experiment with '90s and Y2K silhouettes.
Talent: Deepika Padukone.
Ad film · 22 Sep 2023
Film that opens with Deepika Padukone slipping away from a set into an auto-rickshaw; her impromptu night out threads together other characters' instinctive moments, under the 'Live in Levi's' idea. Also showcased the new relaxed, baggy and overdyed fits.
Talent: Deepika Padukone.
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