RSH Global (Joy)
The company behind Joy Personal Care, with 6 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Sponsorship activation · 13 May 2026
Campaign marking five years of Joy Personal Care's partnership with Kolkata Knight Riders in IPL 2026, titled 'Under The Same Sun'. The company's media page carries only the headline and date, so the creative detail is not on record here.
Ad film · 13 May 2026
Summer television film for the Hydra Refresh Gel fronted by brand ambassador Sanya Malhotra. The company's media page records the headline and date only.
Talent: Sanya Malhotra.
Ad film · 8 Apr 2026
Sanya Malhotra dithers in a store aisle over which ubtan face wash to buy until Shah Rukh Khan steps in with a nudge towards Joy's turmeric, saffron and sandalwood wash. The product's first television film, supported on digital and social.
Talent: Shah Rukh Khan, Sanya Malhotra.
Ad film · 26 Jun 2025
Television film pairing brand ambassador Sanya Malhotra with actor Medha Shankr. The company's media page carries the headline and date only.
Talent: Sanya Malhotra, Medha Shankr.
Sponsorship activation · 10 Apr 2025
Fourth-year IPL activation with Kolkata Knight Riders: a rap music video with Manish Pandey, Venkatesh Iyer and Harshit Rana arguing that a sporty man can groom without losing his edge, pushed through digital, social and influencers.
Talent: Manish Pandey, Venkatesh Iyer, Harshit Rana.
Purpose · 16 Nov 2023
An ad fronted by drag artist and singer Sushant Divgikar that pushes back on conventional ideas of beauty, listed on the company's news page. The page carries the headline and date only.
Talent: Sushant Divgikar.
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