Kimberly-Clark India (Huggies)
The company behind Huggies, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 28 Nov 2025
A mischievous monster character makes prolonged wetness on a baby's skin visible, then is beaten by a diaper that 'absorbs in 9 seconds', backing the claim of India's fastest absorbing diaper after research showed mothers could not see how long skin stayed wet.
Ad film · 3 Mar 2023
Second phase of 'We got you, baby': new mother Sonam Kapoor Ahuja takes a two-step flip-and-dip test of softness and absorption against a rival diaper and joins the Huggies mom club; the film ran in five languages on TV and digital.
Agency: Ogilvy India. Talent: Sonam Kapoor Ahuja.
Launch · 2 Jan 2023
Relaunch of Huggies Complete Comfort with a new visual identity across packaging and a digital-first film that gives the baby a voice to complain about diaper discomforts before five-in-one comfort arrives; content was personalised by consumer cohort.
Agency: Ogilvy India.
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