Grasim (Birla Opus, Liva)
The company behind Birla Opus, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 11 Oct 2024
A festive-season 360-degree campaign for Birla Opus Paints fronted by Vicky Kaushal and Rashmika Mandanna as brand ambassadors alongside Neena Gupta and Saurabh Shukla, built around the line "Naye Zamane Ka Naya Paint" (new paint for a new era) and running across TV, digital, OOH, print and radio in Hindi and regional languages.
Agency: Leo Burnett India. Talent: Vicky Kaushal, Rashmika Mandanna, Neena Gupta, Saurabh Shukla.
Digital/social · 17 Sep 2024
A digital-first campaign for Liva's natural-origin fabrics reminding shoppers how fabric choice affects comfort and mood, blending social content, interactive digital pieces, content marketing and PR; executed by creative/digital agency Gozoop.
Agency: Gozoop.
Launch · 18 Jun 2024
Birla Opus's first thematic brand film, a 3D-animated ad built around the tagline "Make Life Beautiful" and the message "Duniya Ko Rang Do" (colour the world), with music by composer Ram Sampath; backed by a 360-degree activation across TV, digital, OOH, print and radio in Hindi and regional languages. Conceptualised by Leo Burnett India and produced by Brazil's Zombie Studio.
Agency: Leo Burnett India.
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